Anti-Counterfeiting Market

Anti-Counterfeiting Market Size, Trends Present and Future | Forecast from 2022 to 2028

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People are becoming more aware of unapproved copies of products with a trademarked label in many industries. This has led to more anti-counterfeiting packaging measures to stop duplication and make sure the product is safe. It is thought that the market will be driven by increasing government regulations and a focus on getting rid of fake goods in both developing and developed economies. Also, the government’s policies on food and drug packaging are good for anti-counterfeiting technologies. This is also expected to be a major factor driving this market. Over the next few years, this market is expected to grow because of new technologies that make it easier to make very secure packaging for use in application industries.

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One of the most profitable parts of the global trade in illegally copied goods is fake pharmaceuticals. Millions of people all over the world are hurt or even killed by fake drugs. It does a lot of damage to the names of the brands of big drug companies. In November 2017, the WHO said that fake medicine costs the pharmaceuticals industry a total of USD 300 billion, or about 10%. This is especially true in low- and middle-income countries. With more people using online pharmacies and a new company making fake medicines in large quantities, the market for fake drugs has grown.

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With growing worries about brand dilution and producers losing money, many companies are putting a lot of money into anti-counterfeit packaging technologies. This is expected to create a lot of opportunities for industry players in the market. Even though there are many benefits to anti-counterfeiting packaging, there are some things that keep the global Anti-Counterfeit Packaging Market from growing. Over the next few years, the Anti-Counterfeit Packaging Market is likely to have a hard time growing because of the high cost of track-and-trace infrastructure and the lack of awareness about product authenticity.

Market dynamics

Drivers: The growth of the market is expected to be driven by the growth of the packaging industry, which is being driven by the growth of demand for packaging products in the food and beverage, personal care, and pharmaceutical industries. Also, companies and governments around the world are taking action against counterfeiting to protect both the brand image and the health of consumers. This means that the demand for anti-counterfeit packaging is expected to grow at a fast rate over the next few years.

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Restraints
High setup and innovation costs are needed to make anti-counterfeit packaging. This discourages both new entrants and potential clients from using anti-counterfeit solutions, which slows the growth of the market. Also, some existing technologies, like barcodes and QR codes, are easy to copy or fake if customers don’t know what to look for. This slows the growth of the market.

Opportunities
In emerging economies, key manufacturing sectors like agriculture, apparel and clothing, food and beverages, and pharmaceuticals are growing quickly. This is a great opportunity for packaging companies to grow their businesses. During the covid pandemic, sales of medicines and personal care products also went up a lot in these areas, which is likely to increase the need for anti-counterfeit packaging in the coming years.

The biggest problem for companies that make anti-counterfeit packaging is getting people to understand how to use these technologies to tell if a product is real or not. Companies need to tell customers about new technologies in a sneaky way so that counterfeiters can’t copy them. Also, making these solutions requires a lot of money, which slows down the growth of the industry.

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Anti-Counterfeiting Market: Regional Segment Analysis

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

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People are becoming more aware of unapproved copies of products with a trademarked label in many industries. This has led to more anti-counterfeiting packaging measures to stop duplication and make sure the product is safe. It is thought that the market will be driven by increasing government regulations and a focus on getting rid of…

People are becoming more aware of unapproved copies of products with a trademarked label in many industries. This has led to more anti-counterfeiting packaging measures to stop duplication and make sure the product is safe. It is thought that the market will be driven by increasing government regulations and a focus on getting rid of…

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